FirstBank Is a Big Bank With the Soul of a Small Town

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FirstBank stays true to its rural roots even as it enjoys significant growth in the large urban areas that make up Middle Tennessee’s market.

By Livability on June 17, 2022

Tracing its Tennessee roots back more than a century, FirstBank is a community bank to its core. 

Since 1906, local decision-making has been a hallmark of how the bank does business. Today, associates still know the names and unique stories behind the account numbers, but that personal connection is now backed by the financial power of nearly $12 billion in assets. 

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A big bank with the soul of a small town, FirstBank stays true to its rural roots even as it enjoys significant growth in the large urban areas that make up Middle Tennessee’s market. 

One of the largest financial institutions in the Southeast, FirstBank is in the top 5% of U.S. banks based on assets. 

“We’ve expanded our footprint by giving our best to our communities,” FirstBank President and CEO Chris Holmes says of the bank’s success. “We make a difference through our focus on building personal relationships and serving the needs and opportunities that come from these relationships.” 

With a business culture focused on one-on-one banking, associates are invested in their customers and communities with a desire to see both succeed. Whether it’s a banking relationship that requires personal solutions or complex support, FirstBank’s size and expertise allow for a full complement of products and services, from personal accounts, mortgages and business banking to industry solutions and investment partners. 

If your dream is growing a business, owning a home or planning for retirement, FirstBank believes customers deserve more than just an account — they deserve a connection. 

“We’re a local bank focused on building relationships and giving back to the community. That’s important to me,” explains FirstBank’s Rutherford County President, Fred Howell. “Our associates are involved in various community boards and local nonprofits. Giving back where we live and work is the community bank difference.” 

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From building an exciting new headquarters in downtown Nashville to strengthening programs such as the FirstBank Forward initiative, you can’t deny FirstBank’s commitment to Middle Tennessee. 

Through FirstBank Forward, the bank strives to build vibrant communities with programs, products and services designed to foster affordable housing, drive economic development and promote education. FirstBank isn’t just located in Middle Tennessee, it’s part of the community. 

The new FirstBank Amphitheater in Franklin is a shining example of supporting the creativity that is truly an integral part of the region, while also making a positive impact on the environment. 

The FirstBank Amphitheater is positioned at the base of a limestone rock quarry surrounded by cliffs up to 100 feet tall, creating a dramatic outdoor location with ideal visual and acoustic space for music events. 

The world-class boutique setting has room for 7,500 concert attendees and a spacious 1.5-acre plaza area for gathering and dining. The facility features state-of-the-art sound, event lighting and large-screen image amplification. 

There is no doubt FirstBank is rooted in the community. On a personal level, associates donate thousands of hours in manpower and expertise to local organizations. 

Leading by example with involvement in many Middle Tennessee nonprofits, Holmes says, “My message to our associates is that every day we have the opportunity to give of ourselves and make a real impact on the future of others. Our emphasis remains on local ties and heartfelt service.”