FirstBank & Zoo Knoxville Go Wild, Launching Cobranded Debit Cards

Eligible customers who open a new checking account before June 30, 2025, get a free family zoo membership

KNOXVILLE, Tenn. (Nov. 12, 2024) – Knoxville residents can now take a walk on the wild side with every purchase thanks to FirstBank and Zoo Knoxville, two local partners that today unveiled new cobranded Zoo Knoxville debit cards. The cards are now available and feature two unique Zoo Knoxville designs.  Anyone who opens a new FirstBank checking account before the end of the year will receive a free one-year family zoo membership.

In addition to the zoo membership, customers who open a FirstRewards checking account will also be rewarded with:

• 1.51% APY On Balances Up To $25,000 When Qualifications are Met
• No Minimum Balance
• No Monthly Service  
• Refunded Out-Of-Network ATM Fees
• Free Online and Mobile Banking
• Zoo Knoxville Debit Cards (two designs to choose from)

“FirstBank’s new debit card and membership initiative truly shows their commitment to serve our community,” said Zoo Knoxville President and CEO Bill Street. “This program supports our mission to save wildlife and wild places and makes the Zoo more accessible by generously underwriting memberships for local families. We are very proud to be their partner.”  

Having maintained this partnership for several years, the community bank opened the FirstBank Amphibian Reptile Conservation (ARC) building at the zoo back in 2020. FirstBank continues to grow its footprint and provide more financial services to more communities across the Greater Knoxville Area. Today, there are a total of five locations across Knoxville, including the newest branch off E. Emory Road that opened in October 2023.

“Zoo Knoxville is a gem for the city, and we are honored to be a partner and help share our love for the zoo, this city and the broader Knoxville community,” said Sam Albritton, Knoxville Market President. “Launching these cobranded debit cards just underlines FirstBank’s commitment to families and individuals across Knoxville. We will continue to invest in the communities we serve and implement FirstBank’s unique, localized approach to banking.”

For more information on how to apply for a FirstRewards checking account and redeem a Zoo Knoxville membership, please visit FirstBankOnline.com/ZooKnox. Use code ZOO when applying. 

About FirstBank

FirstBank, a wholly owned subsidiary of FB Financial Corporation (NYSE: FBK), has approximately $12.5 billion in total assets. Since 1906, local banking has remained at the forefront of FirstBank’s approach to serving businesses, families, and individuals within the communities it calls home. FirstBank is headquartered in Nashville, Tennessee, and has 77 full-service branches across Tennessee, South Central Kentucky, Alabama and North Georgia along with mortgage offices throughout the Southeast.

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